Setting a new standard for urban living in North Melbourne, Leveson Place consists of ten architecturally designed homes set in the heart of one of the most celebrated communities on the city’s fringe. Leveson Place is a unique development for the area and we wanted to keep the branding and marketing collateral true to the area's urban and industrial style.
The condensed logotype was designed with the height of the 3-storey townhomes in mind. The colour palette is modern with a bolt of energy and freshness with the citrine yellow, which we feels speaks to North Melbourne's vibe. We've incorporated some hand-drawn illustrated elements throughout the marketing collateral to compliment the contemporary and striking branding, giving it that human, friendly side.
What we did: Strategy, branding and identity, including illustration and coordination of lifestyle photography and copywriting.
Project collateral including lifestyle brochure, website, floorplan design, inclusions flyer and REA project profile design.